I love this simple example of the real time opportunity on Twitter to engage consumers during the decision process.  Because the initial post was public, both Mr. Softee and Tasti D-Lite (managed by yours truly) had a brief window of time to potentially influence the outcome.

You can see the result, but how do you measure return on real time engagement?    Would love to get your comments.

Thanks to Lauren (@paperelle) for agreeing to share.